ABSOLUT GLOBAL COOLING
OBJECTIVE: Visually communicate Absolut Vodka’s campaign to alleviate
global warming while maintaining a product focus.
SOLUTION: Striking visuals of ice cubes jutting out of cocktails speak to
appetite appeal while reminding consumers of the melting icebergs.
OBJECTIVE: Visually communicate Absolut Vodka’s campaign to alleviate
global warming while maintaining a product focus.
SOLUTION: Striking visuals of ice cubes jutting out of cocktails speak to
appetite appeal while reminding consumers of the melting icebergs.
